Privacy Policy

1. Introduction

GilPen, Inc. ("GeoGuruAI," "we," "us," or "our") is committed to protecting your privacy and ensuring transparency about how we collect, use, and safeguard your information.

This Privacy Policy describes how we handle information when you:

• Install or use the GeoGuruAI WordPress Plugin (the "Plugin" or "Service"),
• Visit or interact with our website at https://www.geoguru.ai ("Website"), or
• Communicate with us via email or other channels.

By installing or using our Plugin or accessing our Website, you agree to the collection and use of information in accordance with this Privacy Policy.

2. Scope

This Policy applies to:

• Personal Information — information that identifies or can reasonably identify an individual (e.g., name, email, billing information).
• Customer Data — content, metadata, and other information processed from your website via the Plugin (e.g., page data, schema, structured markup).

GeoGuruAI acts as:

• A Data Controller for Personal Information we collect directly.
• A Data Processor for Customer Data that we process on behalf of you, the website owner.

3. Information We Collect

3.1. Personal Information

We may collect the following types of Personal Information:

• Contact information (name, email, company, website URL)
• Account and billing details (if applicable)
• Communication data (support inquiries, feedback, or requests)
• Usage analytics related to your interaction with the Plugin and Website
• Device and technical data (IP address, browser type, operating system, and version)

3.2. Customer Data (Website Content)

When you install and use the Plugin, GeoGuruAI may process data from your WordPress website, including:

• Page content, titles, and metadata
• Schema markup, tags, categories, and taxonomies
• URL structure and internal linking patterns
• Other structured or unstructured content necessary for optimization and AI visibility

We process this data only to deliver the Service, perform automated analyses, and generate AI-optimized recommendations or content on your behalf.

3.3. Automatically Collected Data

We may automatically collect aggregated, anonymized usage statistics (e.g., number of scans, plugin performance metrics, feature usage) for analytics and improvement.

4. How We Use the Information

GeoGuruAI uses collected information to:

• Provide, maintain, and improve the Plugin and Website.
• Analyze and optimize your website content for AI / generative engine visibility.
• Authenticate users and manage Plugin access.
• Provide technical support and respond to inquiries.
• Send product updates, feature announcements, and security alerts.
• Monitor and prevent misuse or fraudulent activity.
• Comply with legal obligations and enforce our Terms of Use.

We will never sell or rent your Personal Information.

5. Legal Bases for Processing (GDPR)

If you are located in the European Economic Area ("EEA") or the United Kingdom ("UK"), our legal bases for processing your information are:

• Performance of a contract: to provide you with the Plugin and related services.
• Legitimate interests: to improve, secure, and promote our Service.
• Consent: where required for newsletters or cookies.
• Legal obligation: to comply with applicable law.

6. Sharing and Disclosure

We may share information in the following circumstances:

7. Cookies and Tracking Technologies

Our Website and Plugin may use cookies, local storage, or similar technologies to:

• Authenticate sessions and manage login states
• Analyze usage and improve performance
• Personalize your experience

You can control or delete cookies through your browser settings; however, disabling cookies may affect certain features.

8. Data Retention

• Personal Information: retained as long as necessary to provide the Service, comply with legal obligations, resolve disputes, and enforce our agreements.
• Customer Data: retained only as needed to deliver Plugin functionality. When you uninstall the Plugin or terminate your subscription, Customer Data is deleted or anonymized within a reasonable timeframe, unless retention is required by law.

9. Data Security

We employ industry-standard administrative, technical, and physical safeguards to protect your information, including encryption in transit and at rest, limited access controls, and secure infrastructure hosting. However, no system is completely secure, and we cannot guarantee absolute protection of data transmitted or stored electronically.

In the event of a data breach affecting your information, we will take reasonable steps to notify you and authorities as required by applicable law.

10. Your Rights

Depending on your jurisdiction, you may have the following rights:

• Access and obtain a copy of your Personal Information.
• Request correction, deletion, or restriction of processing.
• Object to certain processing or withdraw consent.
• Port your data to another service provider.

To exercise your rights, contact privacy@geoguru.ai. We will verify your identity before fulfilling any request.

11. California Privacy Rights (CCPA / CPRA)

If you are a California resident, you may have additional rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA):

• Right to know what categories of Personal Information we collect and how we use it.
• Right to access or delete your Personal Information.
• Right to opt out of any sale or sharing of data (GeoGuruAI does not sell Personal Information).
• Right to non-discrimination for exercising these rights.

Requests can be made via privacy@geoguru.ai.

12. Children's Privacy

GeoGuruAI is not directed toward children under 16, and we do not knowingly collect information from them. If we learn that data from a child under 16 has been collected, we will delete it promptly.

13. International Data Transfers

GeoGuruAI is based in the United States. If you access the Service from outside the U.S., your information may be transferred to and processed in the U.S. or other countries where our infrastructure or service providers operate. We implement standard contractual clauses or other appropriate safeguards when transferring data internationally.

14. Data Controller and Contact Information

15. Updates to This Policy

We may update this Privacy Policy from time to time. Updates will be posted on this page with a revised "Last Updated" date. Material changes may also be communicated via email or within the Plugin dashboard.

16. Governing Law

This Privacy Policy and any dispute arising hereunder are governed by the laws of the State of Delaware, USA, without regard to conflict-of-laws principles. Any disputes shall be resolved exclusively in the courts located in Delaware, USA.

17. Beta / Experimental Features

When you access Beta or Experimental Features, we may process diagnostic or performance data to evaluate functionality. Such data is limited, anonymized where possible, and used solely for testing and product improvement. Participation in Beta features is optional and may be withdrawn at any time.